Organic + paid + AI Overview. One console.
The search-side observability layer. Detect organic-paid spend overlap, separate branded from non-branded queries, track AI Overview presence per query, and score SERP-feature opportunities - all on the same event bus your attribution and automation already use.
Organic and paid live in separate dashboards. The truth is in the overlap.
Most teams optimise paid in one tab, organic in another, and miss where they're paying for what they already own.
Three tools, three truths.
GSC for organic, Google Ads for paid, an SEO tool for SERP. Reconciling them is manual; the merge is a source of error.
"Look at our growth!" (Branded.)
Lump branded queries into "organic wins" and you're flattering yourself with brand-spend cannibalisation. Real growth comes from non-branded.
Position 1 isn't position 1 anymore.
When AI Overview surfaces above position 1, your CTR drops 30-60%. Most platforms don't track AIO presence; you can't optimise for it.
Unify. Detect. Score. Surface.
Every query joins organic + paid + SERP context, then runs through 5 detectors.
Join across surfaces
GSC + Google Ads + SERP API joined per-query. Adds AI Overview presence (from GSC searchAppearance) and SERP-feature inventory (from scrape).
5 detectors run
Organic-paid overlap, branded vs non-branded, AI Overview presence delta, SERP-feature gain/loss, snippet-ownership transfer. All run nightly + on-event.
Opportunity ranking
Each finding gets a traffic-weighted opportunity score. Prioritised in the queue so high-volume issues lead the team's day.
Dashboard + Alert + Auto-pull
Live console for ops. Slack alerts for high-confidence findings. Optional auto-action: pull paid bids on confirmed organic-paid overlap above threshold.
Three sources. Five detectors. Four surfaces.
The exact runtime topology. Hover any node to inspect.
Three ways this earns its place.
Capability, not customer outcomes - we have none to report yet.
Where you bid on ground you already own
The overlap detector joins Google Ads spend to organic position on the same query and surfaces the set where you are paying to defend a position-1 organic result. Whether pulling those bids is free depends on what your competitors do on those terms - so the engine hands you the query list and the spend attached to it, and you decide what to test.
Branded and non-branded, separated
Reporting that lumps all GSC clicks together lets brand-spend cannibalisation read as organic growth. Splitting branded from non-branded is the difference between knowing your SEO is working and assuming it. The split is a view, not a projection - it tells you which of the two you have been looking at.
AI Overview detection and response
The engine records whether an AI Overview is present on each tracked query and how the page is being treated, then routes schema-fit and content-depth work to the pages where it matters. Citation behaviour in AI surfaces is early and volatile; we report what we observe on your queries rather than promising a rate.
What's available where.
| Capability | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|
| GSC + Google Ads + SERP unified view | ✓ | ✓ | ✓ | ✓ |
| Organic-paid overlap detection | - | ✓ | ✓ | ✓ |
| AI Overview presence tracking | - | ✓ | ✓ | ✓ |
| Branded vs non-branded split | ✓ | ✓ | ✓ | ✓ |
| SERP-feature opportunity scoring | - | - | ✓ | ✓ |
| Per-region · per-device tracking | - | ✓ | ✓ | ✓ |
| Tracked queries (max) | 500 | 2k | 10k | 50k |
Find your overlap in 10 minutes.
We connect to your GSC + Google Ads, run the overlap detector, and walk through the top 30 queries where you're paying for what you already rank for organically.