Sumeru doesn't replace your tools — it connects them. Every system speaks to every other system through one runtime, one audit log, one identity layer. Every connection has explicit directionality: read, write, or both.
4 ingest sources → 1 runtime → 4 outbound surfaces · animated paths show live event flow
Read-only, write-only, or bidirectional. Each connection has its own retry policy, its own throttle, its own audit row.
Native deep integration. Storefront events, products, orders, customers, fulfillments. Mutations through cost-aware GraphQL throttle.
Daily ingest of queries, pages, AI Overview presence, Core Web Vitals. Drives the SEO Intelligence Engine + content decay detection.
Campaign metrics ingest + bid + budget mutations. Token-bucket throttle per ad account so noisy accounts can't starve quiet ones.
Event-stream ingest for funnels, channel rollups, cohort retention. Serves the Analytics Intelligence Layer.
Product approval status snapshot daily. Disapproval-transition emit drives the mark_gmc_disapproval autoaction.
Outbound campaigns, transactional, cart recovery. Inbound webhook for delivery receipts + replies. Per-shop throttle on top of BullMQ-level limiter.
Campaign metrics + audience sync + CAPI conversions upload. Per-account token bucket.
Campaign metrics + audience sync. Per-account token bucket. Conversions upload via Events API.
REST API for event ingest from any front-end. Outbound webhook subscriptions for autoaction.applied / autoaction.failed events.
Throttle, retry, dead-letter, idempotency, audit. Every connection inherits the same operational primitives.
Self-throttling helpers. Routes can't bypass. Cost-aware where the platform exposes cost (Shopify GraphQL).
Failures retry with jitter. Permanent failures route to dead-letter queue with full payload + traceId.
Webhook duplicates rejected. Outbound mutations carry idempotency keys where the platform supports them.
Every cross-system action writes a plain-language audit row. Searchable by engine, action, severity, traceId.
The public REST API + outbound webhook system can connect Sumeru to anything. Common requests (Klaviyo, Segment, Mixpanel, Snowflake, dbt) are roadmap or already prototyped.