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Module 07 · Competitor Intelligence · live

Watch every competitor. Every day.

Daily SERP snapshots across tracked keywords. Content-gap detection auto-queued to your blog pipeline. DataForSEO-backed backlink intelligence with toxic-link flagging and one-click disavow build. Catch the move; act before the position locks.

Cadence
daily
SERP refresh
Keywords
0
tracked · enterprise
Competitors
0
tracked · enterprise
Backlinks
DataForSEO
ingest + toxic flagging
The problem

Competitor intelligence at most companies is somebody's Google doc.

Quarterly review. Manual screenshots. Half the data is already stale by the time the deck circulates.

Lag

Quarterly review = constant lag.

If you only check competitor positions every 90 days, you've lost 90 days of optimization on every move you missed.

No actuation

Spotted a gap. Now what?

Most tools surface gaps as a list. Building 184 blog posts manually is impossible; the backlog never ships.

Toxic links unflagged

Disavow file is months out of date.

PBN attacks, link farms, scraper sites build toxic links daily. Manually maintained disavow files miss most of them.

How it works

Scrape. Diff. Detect. Queue.

Every keyword + competitor pair gets a daily SERP snapshot, diffed against yesterday.

01 · Scrape

SERP + backlinks

Daily SERP scrape via DataForSEO across tracked keywords + regions. Backlink graph refreshed weekly. Schema, price, structured-data extracted on every page-touch.

02 · Diff

Yesterday vs today

Position changes, new entrants, dropouts, snippet ownership transfers, AI Overview appearances. Surfaced as typed events with traceId.

03 · Detect

Gap + toxic + opportunity

Content-gap detector finds queries competitors rank for that you don't. Toxic-link detector flags PBN/spam patterns. Snippet-loss flags rapid CTR drops.

04 · Queue

Auto-route to handlers

High-confidence gaps queue to blog generation. Toxic links auto-build disavow file. Snippet-loss alerts surface in dashboard + Slack.

The pipeline

Four sources. One detector. Four destinations.

The exact runtime topology. Hover any node to inspect.

COMPETITOR · PIPELINE scrape · diff · detect · queue
Cadence · daily · 5,000 keywords · live
serp scraper top-10 daily · per-region dataforseo backlinks · keyword vol site crawler schema · price · meta your-side gsc baseline for gap calc COMPETITOR ENGINE idempotent · audited · multi-tenant 01 · DIFF 02 · DETECT 03 · QUEUE Yesterday vs today all positions · position Δ· new entrants· dropouts· snippet Δ 5,000 keywords/d Gaps · toxic · loss 3 detectors · content gap· toxic backlink· snippet loss· ai overview Δ· competitor moves 184 gaps/mo avg Action ready blog · disavow · alert · blog generation· disavow build· alert webhook· audit row 145 RBAC permissions · 365d audit retention · snapshot + undo on every action blog generation auto-queued · approval flow disavow file auto-built · 1-click submit alert webhook slack · pagerduty · custom competitor surface live · per-competitor
4 sources · 3 stages · 3 detectors · 4 outputs
In production

Three concrete moves customers made.

184
content gaps surfaced/mo

Found 184 high-volume gaps competitors rank for

A B2B services brand fed 4 main competitors into the gap detector. The engine surfaced 184 high-volume queries where competitors had top-3 rankings and the customer had nothing. The marketing team queued 60 of them, drove $400k of attributed pipeline in 90 days.

Daily
SERP refresh

Caught a competitor's pricing-page redirect

A competitor 301'd their pricing page to a new URL. Sumeru's daily SERP snapshot caught it within hours, flagged the link-equity transfer, and surfaced the redirect chain to the SEO team. Replicated the structural improvement; recovered position in 3 weeks.

12
toxic links flagged/wk

Backlink hygiene + disavow build

DataForSEO-backed ingest detects toxic backlinks (PBN, link-farm, spam). Auto-builds disavow file, ready for one-click submission. Customer surfaces ~12 toxic links per week before they affect ranking.

By tier

What's available where.

CapabilityStarterProAgencyEnterprise
Daily SERP snapshot · top-10 per keyword
Content-gap detection
DataForSEO backlink ingest
Toxic-link flagging + disavow build
Competitor segmentation (tiered)
Per-region SERP tracking
Tracked keywords (max)2001k5k
Tracked competitors (max)52050
30-minute call

Find the gaps in 10 minutes.

Tell us your top 4 competitors. We run the gap detector live, surface the 30 highest-opportunity queries you don't rank for, and walk through them with traffic estimates.